The power of vocabulary in strategy in thinking

Why am I doing this group (Fatpath to Success) and having these conversations and exploring this in a public manner?
I finally poked around long enough to explain why I clamped onto something promised in a training program long enough to gain clarity that this is the path. While it rough going, overgrown and bushy, it is the way and it is clear it is the only way we can rely upon, as we must rely upon our own experience in life.
“I would be limited by luck and hard work, unless I could see, understand (and live in) a world I understood”
I very much took something David Mills posed seriously when he said, “I’m proposing you drop everything and place understanding what I am teaching as the sole priority in your life”.
It has been a challenge many times. To fully drop income and growth as a goal. And feeling good about myself.
About feeling like a good dad, a good husband, a good teacher or coach. An important person.
I am not sure how much of that type thing to share here or more publicly in Facebook groups. But nonetheless, it was what I sought. I have found that method and it is what I needed.
It’s really tough for me to not get stuck in ego. David’s material on cause and effect and that not really being what is going on was a crack in that model I need to do more work with.
In the ancient Norse myth, Odin giving his eye for wisdom. It shows something that many translations miss, in plucking out your eye so you can look back at yourself from outside yourself being a source of wisdom worth the price.
Yes, you have to give something up to be able to do that. Something not many beings are willing to give. A thing that is a paradox. Seeing better with less ability to see… And Odin’s sacrificing himself on the tree, what came from that. I used Odin, but Jesus could be the example as well. Quite a lot I want to re-tell and help people learn and see.
I got shot at while I was fishing a couple years ago by two guys with AK or AR rifles and fell down a cliff and landed on a big rock on the back of my head. Longer story for sure but then while getting my brain back, tripped over my old dog and cracked my head again. The odd brain stuff that happened after those events weren’t fun at all, but helped me sort out some of this odd brain stuff.
No photo description available.
Reason I mention those things is that it helped me create distinction in brain function. How memory and thought interplay. You don’t want to remember everything nor forget everything either. We need effective filters.
I haven’t talked much about how strange and influential our brains and memories are and how to how we interact with thoughts and decisions. A lot of people in my life have a ethos and a belief about what happens after death to “us”, but never really get to a point where we have to face facts that we are not our brains. Whether you get there through God, or Psychedelics or Carl Jung, whatever we are, is not this physical body.
Several experiences made me really try to understand brain function, how that differs from the mind, the role of memory in thinking and associations…. How it filters and shapes our lives.
You have to account for what you remember and what you believe. What you believe isn’t necessarily completely true. It’s just true in your mind. It is a memory or a lack thereof.
So getting into what I’m doing here in FatPath…
I didn’t know how to account for fairly simple uneducated folks succeeding and being happy and wealthy and loving…. and educated driven people being miserable failures and gifted people not winning and despicable people winning and good people losing and becoming deflated.
I wanted to understand what is actually going on. I didn’t know how to justify wanting that, but I also didn’t know how to ignore it.
Luck happens
Work gets you up a hill
Those truths still left me rudderless.
I wanted more. Having an engine and luck happening, still left me without a trustworthy steering wheel.
I wanted to understand
If you’d like to join the facebook group or learn more, please click here:  FatPath to Success Facebook Group
Thinking Beliefs and Understanding by Joshua Fletcher

Thinking and Beliefs

The thing I hope to bring light to most is for folks not so much to attack others, or attack external beliefs, or question others, or to question their own beliefs, but to question their own method of how they personally understand what is true before they conclude what they know is true.
Knowing things is different than understanding how to know things
Fallacies are good to notice. They may help us notice a contradiction, but they don’t necessarily mean much by themselves. They other huge thing at play on all of us is believing we already have a method of thinking that works properly and that our bias isn’t important or even is actually the correct place to stand.
This has been my work since I left Harvard.  Actually it has been my work since long before that.  I’ve come to realize it is my life’s work really.  It is the only thing that I see that stands a chance to break us out of all this mess our intellect has created.
Our blindness to the topic of blind we are to where we stand has been so impactful for me and my life.  “You can’t see your eye with your eye”, paraphrased from every important lasting pointer to the truth that I know of…
As I heard and came to see and understand removing yourself from immersion to potentially see importance differently I have become aware of things that were not even visible while I was immersed in a certain project or goal.  Whether in my agency or what I could see about “search” on the internet or with OMG or with my role with my family.  Glad to have additional perspective and pointers on this.
“I used to be such a mess, and then I had this breakthrough, and now I am finally all fixed.”  If you could recall, I have a feeling that before we got “fixed”, we didn’t think anything was broken.
As soon as something we sense troubles us, meaning it doesn’t fit a pattern we recognize, or, it does fit a pattern we recognize that we believe is faulty, or without merit, or even dangerous, two primary things happen.
  1. Our brains seek to understand this new thing (matching).  Our brains fire around and too look for associations of things that we have in our memory (trying to be a bit careful with language, our memory is made up of all sorts of things.  Memory is tricky.
  2. Our brains seek to find contradictions or logical flaws that can discredit the new conclusions (mismatching)
That second method is easier, and typically faster.  It’s fastest and easiest for people who know a lot.  Or rather for people who have a lot of memories (memories can absolutely be contradictory- this creates “devil’s advocates: very interesting term….).  So I use the word know loosely, almost pejoratively.  Our brains are very capable of believing things that are not true, even to the point of believing two contradictory conclusions.
This concept of a belief is quite powerful to understand.  It is arrived at, the the brain, by associations.  Experiences and data points that line up to some degree.  “It’s warm out, I’m wearing my green shirt, it’s spring, I met my sweetheart so, spring is good, this shirt is fabulous, warmth is what I seek…”  They get associated and then they become belief, especially with just a little repetition.
1000 high powered scientists all look at the same data set and are asked if they believe the earth’s climate is changing and they agree can create a belief… just hearing that happened can create a belief in the person hearing just that, with no conclusion even!
A president who conscripts young men as early as 13 years of age and forces them to march hundreds and thousands of miles, many to their death, to kill 100,000’s, not to end slavery, but to create a nation.  Thousands upon thousands of non slave owners killed on both sides.  Thousands of slave owners were killed on both sides, not to mention the number of slaves killed, and nearly 200 years later, we still have massive inequity, hatred and his face on our $5 dollar bill.  (I am not immune to these, biases as this example may show, my great uncle at the age of 13 was hanged in their front yard, in front of his ma, on direct orders from Lincoln in order to “create a nation”.  Think about that next time you recall “pledging allegiance to the flag”.  I love.  I hate Kansas folks worse than any other “minority” for this and it happened hundreds of years before I was even born.  These are things we feel, and even if we intellectual understand them, truly understanding them is a very different matter.
Attacking beliefs can be difficult.  Even what I wrote above can trigger things in people who believe Lincoln was a great man.  He freed the slaves.  Sure.  Catholic priests serve their community for decades and rape small children as well, great men?  Mass murderers help old women across the street, work in charities, kill dozens of people, great men?  No.  We must, absolutely must separate the idea and the concept from the person.  We can get nowhere without that.  If we model Truman for ending the Great War, it become ok, by association to kill innocent men women and children indiscriminately with massive weapons, to “save lives”.
Attacking beliefs can be difficult for many people.  People associate with their beliefs and we identify people with their beliefs.
While our brains hold unfathomable information, not much of it is accessible at any one time.  Something get triggered and then it’s all we can see.  “Don’t think of a blue elephant for the next 10 seconds” kind of thing.
One, if not THE ONE belief it is hard to attack is “I know how to think”.  We don’t seem to have a foothold outside it.  Without a difference in perspective we are blind to even seeing it.  Do you have a method to even begin thinking about that question?  I didn’t until I was out of Harvard grad classes with top marks while drinking a 12 pack of beer every day.  That is scary.  It’s not because I was smart, or dumb or anything else, I just had a strategy that worked that the people who were giving me grades didn’t realize I was using.
To this point in history, very few people concern themselves with how to think properly.  Certainly more people are concerned with how to think properly, and practicing it than there are people who are interested in how to learn more stuff.
We start in the US with a paradigm of school.  A reward system for answers.  We become blind and addicted to this and now, after spending 20 years rewarded for answers, that is the model of life.  Knowing the right answer.  Winning the challenge.  Getting the cheese, the reward, the accolade, the acknowledgment.
It’s interest to note It’s a democracy you become voted into by peers.  An arbitrary standard and then a vote, or peer review process.  If you have the ability to consider this combined with what I’ve written above, It gets very murky of what is right and wrong, good enough, frightening, disagreeable, and so on.  I think most people have very good intentions, and most people really want to help people, but nearly every single person on this planet is blind to not just this system, which is visible, but to how our mind actually works, which is not visible.  That is the main point I want to shine light upon.
The interesting thing with democracy is that it is, in effect, Mob Rule.  More percentage much be right.  It sounds good when you say he won a democratic election.  It sounds scary when they say, mobs are taking over the streets and martial law has been administered.  Odd.
We think of the opposite of democracy as totalitarianism, but it seems much closer to opposite of anarchy, where nobody can tell you what to do, even if 1,000 people all want to take your wallet, they can’t.  If one ruler wants to take your wallet, they can’t.  The conversation depends into human nature typically and then cops and military and all that, but that is completely separate issue.
The point being 1 person can be correct, and 20,000,000 can be wrong and consensus or overwhelming evidence or whatever we call it does not make it different.
So:  “I know how to think” is a very dangerous hidden belief (conclusion).
The topic of thinking is interwoven in this, but back to the topic of beliefs.  Why do you believe what you believe?  There is a very powerful meditation you can do:
“If you were the only person on the planet, how would you choose to spend your time?”
As I started this the first time my mind went to many things, but as I really looked at them, they were for others, or needed others.  My family, friends, kids.  Events, music…  Anything that included a concept of competition.  Anything to impress.  It takes a long time to sort out what you, as you, really are about.  We believe all these things, but we don’t even really know what to believe about ourselves, or rather, we don’t know what the things we believe about ourselves are based on.
I made  a post in facebook about a documentary on vaccinations.  It got a lot of attention from many people.  Some I’ve known for years, since I was 4 or 5 years old.  Kids with fathers who were doctors, nurses, scientists.  Others I’ve met who grew up in families that were largely outdoors all the time, hunting and fishing types.  Still others were more blue collar, working to buy food and clothing and repeating until they couldn’t anymore.  I could keep going on, but the point is, that early in life, before any of us realized it, our beliefs about what is important and real got shaped and pretty much set.  We operate on that, typically, for the rest of our lives.
Ten, twenty, forty years of operating with a belief that we know what is important, and that we know how to think; Those two concepts drift away and become completely an invisible prison.  We just don’t question them because we can’t see them, and anyone who obviously disagrees with what we believe must be wrong, or not seeing things clearly or completely.  We may label them, not the idea, evil, dangerous, stupid or whatever.
The point is, it is not the person, it is their brains.  It’s all of our brains.  Our wonderful brains that went from weird sensory input to being able to spot a loved one by the way they walk.  our brains that went from poking ourselves in the eye when we were babies to being able to perform intricate surgeries.
They recognize patterns incredibly well and they sometimes spot anomalies acutely, and both of those are extremely dangerous when you are looking for patterns.  This is one of the reason why in science they hold double blind with control studies in such high regard.  It tends to account for this.  Those type studies do not in any way account for our blindness to whether we are even working on the correct problem at all, or slicing the problem in a way that doesn’t destroy the actual integrity of the whole.  In medicine, a heart doesn’t work on it’s own.  In society, an individual doesn’t live alone.  In Psychology a brain doesn’t operate on it’s own.
Even though people attach and identify with ideas, and with their brains, it seems advisable to attack ideas and not people.  Every thing gets harder if we so attach an idea to a person that we lose any distinction.
These are initial concepts for a book and a more cohesive body of work based on my life
1972 International Travelall Orange Monster- Fletch

What I’ve Learned about the Internet: 2018

In 2013 I was broke.  Not poor, but broke.  I knew a bunch of things.  Things people would pay me for.  Things I was willing to do the work to trade for money, but nonetheless, I had a very very negative bank account balance.
I had a construction company.  In my way of talking, that meant I had a state sanctioned license, was bonded and could legally do work for money on people’s houses and buildings.
I was still broke.  No money.  In debt.
Kinda weird thing, I’d been to college, had a degree, attended grad school and had made money entrepreneurially.  In my twenties I’d racked up three months in a row of over $30,000 profit.  Before (or rather without) the internet.  I’d attended Harvard graduate courses and received A grades.  That didn’t seem to be the problem.  In fact, at the age of 37, I really couldn’t figure out what I actually lacked.  I was healthy.  I liked folks and liked talking to them.  I was fairly open and wanted to share.  I understood a lot of topics.  And yet….  I had negative money.  Married.  Kiddo on the way.  Summa Cum Laude in undergrad.  Division I athlete.  A average from Harvard in Graduate level classes and for some reason I couldn’t sort out what I still needed to learn.  What was I still missing?
It turned out the answer was: Nothing, and A Lot.
When you are climbing in an attic, hands and knees and feet stretched between rafters and it’s 145 degree fahrenheit, it’s tough to take a phone call.  My wife had a special ring, and when I got my balance and had braced myself across a few rafters so I could answer the phone, I heard those words “I know you are going to figure this out, but….” time kinda seems to stop.  The temperature doesn’t register anymore.  It doesn’t seem any different than walking in northern Alaska at -60 below because you blew a radiator.  All those sensations kinda fade and you go inside your head and realize you have made a mistake that you have to fix.    Attic Photo Phoenix- Joshua Fletcher
You made it.
You fix it.
Natalie (my wife) let me know that the utility company had turned our water off because we were late paying our bill.  I had a few hours before I had to explain the situation of not taking a shower tonight to our oldest daughter, and Natalie wanted to give me some warning and heads up.
Mad.  That was the emotion. That was the one I went to when I had to get something done.  Mad.  Mad at myself.  Myself only, but good Lord, I wouldn’t have wanted to be around me because that anger engulfed a lot of space around me.

After I got out of that attic, I drove home slowly.  Not just because my orange 1972 International Travelall was a slow vehicle, but because I didn’t want to face anybody right then.  I didn’t know what to do.  It wasn’t anyone’s fault but my own.  I also knew that nobody I knew had the answer I needed.  I had the cell phone numbers of Nobel laureates I had taken classes from, Olympic Athletes I’d grown up with, State Senators who I’d leased space to run my first baseball card shop business from, a couple billionaire clients I’d guided in the wilderness in Alaska and Colorado.  None of them came to mind and even if they had, I was too embarrassed, ashamed and mad to ask for guidance.

1972 International Travelall Orange Monster- Fletch
The drive back to my house; all I remember was the sound of my engine.  Still running.
I don’t really remember that evening.  The talk with my wife and my oldest daughter about the water and utilities.  I knew we weren’t going to starve to death or die of thirst.  It was hotter than hades here in Phoenix, but with water, you won’t die.  I didn’t want to just put a bandaid on the problem, I wanted to fix it.  Actually what I wanted to do was get rid of the condition that had led to the problem.  There had been an underlying element in my life: I had the wrong goals.  I set goals.  I achieved them.
Then I wound up with my utilities turned off.  Either all of the education I’d had from academia, from the same coaches that created olympic and professional athletes, that had won Nobel prizes had been wrong, or I had missed something.
I had had money before.  I’d earned it  I’d spent it.  It was gone.  I needed more than a way to make money.  I had plenty of those.  Still for some reason I found myself broke.
I had an incredible relationship with my wife.  I had close friends. I was close to my family, but at this point, I knew this was a problem I needed to figure out on my own.
I had (and still have) this old brick of a MacBook laptop.  It didn’t work unless it was plugged in to the wall.  Some battery charge control issue.  I also couldn’t get on the internet at home.  No budget for that home internet nonsense, but luckily Starbucks was a few hundred yards away (not meters, I’m from the US).
Starbucks Sign Cross Streets Bethany Home and 16th Street Phoenix
Starbucks Sign and Patio Filter Bethany Home Phoenix
My starbucks (I call it that, it’s mine) opened at 4am.  I was there when they unlocked the door and bought a grande brew for a couple bucks, plugged in to power and accepted the terms and conditions.
If you haven’t ever searched for “make money online” or “market my business online” you may not relate to this next piece.  There is a barrage of ads.  Of strange “push button millions” offers and the like.  I really didn’t want any of that.  I had a business and when I got customers, I made money.  Problem was, I didn’t get many customers.
I kinda knew my website was OK if people found it, because several customers had wound up on my website, and then called me and commented on why they wanted to go with me based on my website and specifically what I had written and how I had positioned myself to try to help folks whose houses didn’t work well for energy efficiency or comfort.  There just weren’t many people who were calling, so my idea was to get more people to my website and hopefully get more folks to see who I was and what I was offering.
As dawn broke and more people started streaming in to the Starbucks I was at, I put on some over the ear headphones so I could focus on what I was reading and listening to and needed to understand.  This old pair of blue of white Sony headphones that my oldest daughter still uses.
Wolverine Steel Toe Work Boot- Joshua Fletcher
Anyway, luck seems to kinda work out if you have patience and if you don’t take yourself out of the game.  After a few hours, I found a video online with a guy named Mike Long sitting on a couch (of all things) talking to a dude with sleeve tats about ranking websites on Google.  From here, right now, I still have to call it luck.  I can’t really tell you why I clicked through on that video and why I followed the trail of the tatted guy (Greg) to this course called OMG Machines, but I did.
I could tell Mike was a marketer.  The way he spoke and such, it was obvious something was for sale, but at the same time, he was drawing attention to things that weren’t normal.  Rather, they weren’t common.  Things about duplicatability, about a method and system.  Almost underplaying the huge personality and charisma thing I’d seen elsewhere, and Greg…  Well he was just someone who was ultimately believable.  I wish I had a better word for it, but he was believable.  You could tell he wanted to help for sure, but even more than that, you just got a sense that he really really knew what he was talking about.  I kinda wish I’d bookmarked that video or saved it, but it will live on in my memory forever.
So maybe obviously, I wanted to learn more from these guys.  Problem was, as I mentioned earlier, I was broke.  I’d watched enough to know that if what they shared in the course actually worked, I could rank my business website on Google, create more phone calls and get out of the situation I was in.  That would have been easily solvable, except that I had no money.
I didn’t ask my wife. I didn’t phone my parents.  I didn’t ask my best friend who was an engineer at Intel.  I went on the back porch, dug through a cardboard box with a bunch of unopened mail, stickers, silverfish bugs and dust and found the title to my truck.  I drove it down to the title loan company and because it was so old and in disrepair, the terms I got were crap.  $1200 bucks, and if it wasn’t paid in full in 90 days they would take the truck.  I headed back to the house and called some of the subcontractors I had worked with and sold my thermal camera, my blower door fan, manometer (air pressure tools) and got enough to buy the course, and effectively burned every bridge I had to go back to being a construction worker in this capacity.  For “f” sake, I am not trying to convince anyone to have to do this.  I hope nobody has to.  This last year when I finally told my parents about what I’d done they felt horrible about me not asking them for a loan or money or whatever, but at some point in a man’s life, he has to make some decisions that he alone pays the consequences for.
Well, I sold the stuff and got some money.  Water was back on and I was back at Starbucks, every morning, when they unlocked at 4am.  I watched, learned, built and then laced up my steel toed boots and went to work.  I went home.  Ate with the family and went back to starbucks to work until they closed at 11pm.  I slept enough.  I felt somewhat proud in doing what I could to build and not beg.  Within 45 days I had 30 websites getting online traffic and phone calls that I could take and help folks out with.  I paid off back bills.  I paid off some subcontractors that I was behind paying on.  At a certain point, around 60 days into my website building, I had so many phone calls coming in that I wrote up some data, sent it to Office Depot to get printed and set a meeting with a sub-contractor who did a lot of the same things I did.  I brought him the data of the traffic and phone calls I was getting.  I let him know which of the jobs I’d hired him for had come from the websites I’d built and ranked, and I asked him if he wanted to “buy” the phone calls from these websites.  He was definitely interested, but he was also pretty coy.  He said, yes, I’d like those jobs, let me think about it. I’d pressed the issue by asking if he wanted to buy.  At the “let me think about it” phrase I interjected, of course, I can’t even sell because I’ve promised to meet with Company A, Company B later this week, and I’m only starting a conversation about whether we can all work together to help these folks and make money ourselves.  I left his office with a check for over $10,000 that afternoon.
Lots of shit (pardon the language) has went down since that day.  My mom emergency flighted from Alaska with Lymphoma, my dad having five surgeries for a heart attack and infection, my middle daughter getting a fractured skull, my wife getting diagnosed with cancer, losing an uncle to cancer…  All sorts of things that life will bring, to everyone.  What I am thankful for is that I had the means and life to be present for these events and get through them in a way that I never would have been able to do if I had been working in home improvement.
So, that’s the tip of the iceberg.  The real good stuff that lead to all the good and displaced much of the bad is hard to explain in a simple article.  I’ll be forever grateful to Mike and Greg for being on that webinar back in early 2013, and especially to David, who decades earlier had set a plan in motion that led to creating something that has led me to a place where the life I always saw for myself and my loved ones is a life that I can put together.
Where is Now Poster

How the Brain Processes and Re-assembles the World of Reasons

There are some TEDx talks that have been super helpful to me sorting out and “feeling” like understanding that the world is made of reasons, vs the default association with believing I am actually experiencing “reality”.  That was a dense sentence, and if it was not clear on it’s own, please refer to material developed by David Mills in the Law of Implication series can help build understanding of what those terms refer to.


While having the understanding of those terms, I was faced with how strange it still felt to do what I knew was correct.  One of the pieces of information that I’ve understood as well is that familiarity helps things feel more normal and natural, so I have really sought out more and more references to help build context for how our default way of experiencing the world is often so misleading.


To draw attention to a few elements of this talk that jumped out at me that relate directly to LoI (Law of Implication):

  • How the brain has to fabricate and assemble “reality” based solely on how long it takes to process certain visual elements.  No getting around this.  What you experience in your consciousness screen IS NOT what your eyes actually register, AND multiple elements are combined (Alchemy) in the mind to give us an experience of the world of reasons.  Interesting note: if we take motion out of the alchemical mixture of vision, we literally “go blind”.  Our brain will not assemble a vision of what is happening in the world of reason. Closely related is saccadic masking where the brain accounts for the eye motion it needs to actually assemble vision.
  • The time it takes the brain to process, and then reassemble color, shape and motion is different.  This means we are simply not ever experiencing “now” in the world, it is only ever “now” in our mind (consciousness screen).  The world being made of reasons also matches this function of our brains and how we experience the world.
  • The effectiveness of the brain to create or fabricate a story.  Being able to re-assemble different visual elements into a cohesive representation of what is happening in the world of reasons is a major function of the brain.  Adding in sound and even solely based on the speed of sound and light, it would line up differently on a time-line, but the brain puts it all together and makes the world seem real.  This gave me pause to consider how meaning gets attached to memories, and how that meaning can change if we find out later that something about our memory was incorrect.  “Oh, now that I realize you had a car accident, I’m not mad at you for being late…”  The brain does this all the time with meaning and framework and details.
  • “Time flies when you’re having fun”-> “When you’re having fun, time flies”.  That study for some reason really helped me “see” how the brain associates things, especially within a given context or framework.   If time flew, then we must have had fun…  There are a lot of proxies like this in how we experience things.


See what you think about this video and I’d love to hear more from you below in the comments.  I’ve started posted things on my website now, as opposed to natively in Facebook.  I’ve given them enough free value to keep people on their website over the last 5 years.  Changing and upgrading strategy…



Recognizing Luck

This article came to my attention this morning from a friend who shared it on Facebook.  A couple thoughts came up as I read it.

  1. How dangerous it could potentially be to believe that success in life boiled down to luck
  2. Predictive computational behavioral models assume that people actually have an accurate understanding of their own abilities

It would be interesting to know how the model turned out if another variable was added that was more along the lines of “recognizing ‘luck’ and locking in gains”. It seems a lot of us here are lucky, in that we were born to be old enough to remember before internet and after internet and the advantages that holds with recognizing certain problems that can be solved by the internet, but many people don’t recognize that the internet playing field offers lop-sided risk/reward. I’ve given A LOT of thought to seeming intelligence and success and how disconnected they seem to be in a lot of people. Recognizing luck kinda seems even more predictive than the luck itself.


Luck definitely exists and definitely affects things.  A major issue with how our brains understand luck is that we have a tendency to either start believing that we are “lucky”, or to write off factors that are in our control, such as putting ourselves into situations where there is a lopsided opportunity to get lucky without the downside risk being as great.


Interesting read though!  Thanks for sharing Jason Calouri!


Here is a link to the article in case you’d like to read it.

Dangers of Arbitrary Goals Featured Image

Setting Arbitrary Athletic Goals

Recently a business partner of mine and mentor, Greg, opened up about some of what was going on in his life leading up to what he now does professionally. That has prompted some of the community that we are a part of to inquire about what led up to what I now do now. There is a lot of overlap in what Greg and I do, and he taught me the SEO skills I needed, but also a lot more. There are some parts of this story that are more public and some other pieces that haven’t been, but I have been sorting out what led me to join OMG Machines and specifically why I have chosen to pay as much attention to learning from David Mills as I have.


I realized that I was dangerous, nearly crazy, and that I hurt myself and others regularly. I was also a new dad, and I wouldn’t risk not figuring this stuff out.


Starting to Understand the Problem

The initial problem that became clear to me back in 2014 was that I had been operating on things in my life as far as goals, in an arbitrary way. Even so far back as wanting to be an athlete, vs any other career, it turned out that decision was mostly based on the family I grew up in. Then, because of that arbitrary goal, and how focused I was on it and how much I identified with it and how much meaning I placed in it; when that goal went away, I had literally no method of sorting out that frame and those associations. I didn’t even have language to talk about it, or even think about it. At 23, I dropped out of college, out of all society that I knew, and moved up to Alaska to work in a remote fly in fishing camp as a guide.


I didn’t leave school because it was hard, I just didn’t have any reason left to get credits and grades. It wasn’t that I was bad at school, it was quite the opposite. I understood that if I could spend less time on the school part AND ALSO not worry about eligibility, then I’d have an advantage over other athletes. Whatever resources I had could be spent on preparing to be a pro athlete.



I went about setting up most of my athletic situation like this. I also didn’t have as a goal to be a good player. I knew some good players didn’t become professionals. I wanted to play in the NFL. That was it. I didn’t care if I got a lot of stats in high school, because those wouldn’t help me at the next level of college. I had to go to college because the NFL wouldn’t take players who didn’t go to college, so my hand was forced to go to college.


I needed skills and ability, so I practiced developing those. In college, the same. I not only needed those skills and ability to play in the NFL, I also needed to exceed a threshold for size, speed, jumping ability and strength. They measure those in what they call a combine. So I spent much more time preparing those abilities than I did on trying to get more playing time, or worrying about how many balls were thrown my way.


There was one other distinction I understood as a wide receiver that helped me allocate my resources better than other folks. As a receiver your one job is to catch the ball. You hear that all the time if you watch a televised football game. On the surface, that seems pretty easy and straight-forward, but in practice a lot more comes up apart from catching the ball. Getting “open” and getting noticed by the quarterback and being familiar to the quarterback are all necessary to even get a ball thrown in your direction.


So after I learned how to catch a football, which is taught wrong all over the place, I then focused on playing against the top defensive backs to hone my skills of getting open. I worked before and after practice with quarterbacks who wanted to either warm up, warm down or just wanted to impress anyone watching with their arm skills.


Either way, allocating more resources to this extra work was something that I could do because I didn’t have to spend as much time or effort in school, because I’d learned it was about grades and not about learning or understanding school subjects. It was about a teacher assigned a grade.


When I understood that, and that those were actually the “rules” of school, that I wasn’t breaking any rules governing school, I was actually doing exactly what all the teachers and administrators needed me to do… then I was more free to put effort into my athletic career.


I’d like to say I understood all this back then. I did and I didn’t at the same time. I have an understanding of it now that is much more complete and transferrable, but at the time, it just looked to outsiders like I was “smart” and a “good athlete”. Those two things are particularly harmful to believe. Those beliefs completely cut off a large area of life and thinking that hold the keys to success. If you’re smart, you can get cut off from understanding you have incorrect beliefs and if you are a good athlete, you get cut off from understanding what you did to excel in your sport. The choices you made upstream of the hard work and perseverance and skill development.

The Power of Language

As I mentioned, I didn’t even really have language for this back then. The power of language became apparent to me when I’d attend camps or get to hear high level coaches and trainers speak about terms and concepts I’d never heard before. I’d listen to a defensive back coach working with college cornerbacks on keep their hips low so they could swivel and change direction. I didn’t know high school coaches teaching this, so when I encountered a defensive back who didn’t keep his hips low, I realized he couldn’t change direction quickly. That gave me an advantage I could press to win our battles on a field. It wasn’t just that I was bigger and stronger, but that I knew what to look for. Those sorts of things opened up to me. Being smart and a good athlete though, gave me pleasure, and also utterly restricted me from even seeing certain very important things. Those sank their way into my mind and became an invisible framework that bound me for decades.


My athletic career ended in Laramie, WY in 1998. Not on the field, but in a hospital room. I say that because after the surgeries on my leg to repair damage, I was able to run and jump nearly as well as I could before. I had to sit in that hospital bed with my foot turned around at a 90 degree angle to what it should have faced for about 36 hours while the infection in my body from a turf burn was cleared up.



It gave me a lot of time to think. I missed a good friend’s funeral, who a couple days earlier had died on the football field, no more 15 feet from me with a brain injury. This all coming a week or so after pro scouts attended some practices and talked to the players who caught their attention. It was a lot to sort out, but what I think I realized was that i didn’t know for sure that this sport career was all worth it anymore. The pain and injuries, sure, but just the whole commitment of it. The time, the focus. I didn’t drink alcohol or use any drugs, I didn’t really date or chase girls, I just built and built to this point where I really didn’t know anymore if that dream and goal of playing professionally was worth it.


Looking back, there is a lot more I realize. I realize I am glad I didn’t take even more hits to by head and concussions. I realize that I’m glad I can walk normally and that the surgeries were performed in a way that hasn’t required ongoing work. I also realize that while I was an athlete, I was nearly addicted to it. The level of commitment, focus, and all that are very close to the psychological issue of addiction. I really didn’t know who I was if I wasn’t an athlete. I was quiet and introverted. I didn’t have a college degree. I didn’t know how to approach girls. I could fix machines and build buildings, but those didn’t engulf me and help me understand who I actually was. As close to an identity as I maybe had was Christian, but even that got mixed around with churchy people and I knew all the repressed urges and guilt that seemed to define church christianity where I’d grown up didn’t fully match with me either.


So, I rehabbed my leg. I went to Alaska to be a fishing guide and dropped out of everything I knew. I was reckless. I went to grad school literally at the drop of a hat. I worked odd jobs ranging from law enforcement to substitute teacher to sales. I returned from my first day of being a park ranger on my first arrest for marijuana smoking fishermen, to a communal home for park employees that were smoking weed. Things just didn’t make sense.


For probably 15 years, I responded to opportunities without much thought. I’d almost “given up the game” of thinking much. I read a lot. I had framework or talent for remembering and regurgitating what other people came up with. I sought out thought leaders and gurus. I went to high powered university graduate schools. I’d do goal setting workshops and came away feeling juiced up but something down deep inside knew that the goals I’d just set were pretty arbitrary, and largely influenced by the pump up style inspiration that led up to the actual workshop. I made some money. Sometimes a lot. I didn’t plan well. I didn’t strategize much at all. I didn’t have much of a method for deciding what I was going to do and I kept looking. I seemed to rely on a confidence in being able to figure things out on the fly. Being flexible and being able to build relationships with people.


When a story would come up in conversation about me building a cabin and living off grid in Alaska, or that picture of me as the only guy on a bus full of Hawaiian Tropic bikini finalists in Vegas, or grad school at Harvard, people kind of reacted in a way that should have given me a clue about all this. Randomness, and cool-ness almost went hand in hand in those reactions. Sure some people would write me off as someone they might not want to do business with, but sure as hell wanted me at their next party as their recklessly talented and lucky friend who was still well spoken. I sort of assumed an identity based on that feedback. Not that I was going for it, but that I got a lot of it and it sort of shaped how I saw myself. While most of us make our minds up about what to do in an arbitrary way, I took it to an extreme for someone still within most guidelines for sanity and social norms and the feedback shaped how I saw myself. If I would have been paying attention to that distinction earlier, I may have dug myself less of a hole to get out of.


Luckily I got my utilities turned off when I was 37, on me, my daughter and a pregnant wife, and I went looking for a way to fix what was most apparently broken in my life; income. Even more luckily, I found what turned out to be much more than some new valuable skills with which to make money. I found the raw materials and methods of understanding success.


The founder of the company I bought training from had a lot of the answers I needed; David Mills. Those answers came in the form of questions, just like a big game of Jeopardy. How do you know what is true? How do you know what is important? What is good? Where does bad come from? You know, the things we all need to fully figure out in life before we can even hope to make good decisions, and yet there is literally no focus on answering these questions or even thinking about them properly in society or academia.


I want to save people from approaching life the way I did, for as long as I did. It’s taken me years to sort out a lot of bad ideas and bad thinking habits. Until you’ve got these methods and boundaries set up properly, there is a lot of junk that can creep in to your life. I understand now what led to much of the pain, loss, disappointment and such that I’ve experienced through major events in my life. People might say I made peace with events in my life, but it was much more than that. I still do screwy things, that are damaging, but at least now I know those come from bad thinking on my part and contradictions I’m holding in my mind. There is a great degree of peace, in general, that comes from that alone.


I’ve spent thousands of hours sorting through the material David Mills teaches in OMG Machines, and through the Law of Implication brand name. It has been worth every minute, and I don’t plan on stopping. I realize I spent way more time than that being influenced in other ways and the frameworks that were built earlier in life needed to be fully tested, and either dissolved or bolstered. That is where the work comes in. Not in listening and learning to regurgitate. That was the whole model that was academia, and it has taken a lot of work to get to where I currently am with sorting out those contradictions. As long as those contradictions exist, they will influence my decisions and even what I consider considering.

I’ve had to check myself a lot with how close I feel to somehow “finishing”. I have wanted to be done and wanted to “get it” and such. Pass this test and now be a PhD or some other such thing that is granted by peers or authorities. Hell I even considered finished my PhD in Psych as some way to feel like I was ready try and give back and talk and teach this sort of thing. It doesn’t work that way though. There have been times where I even caught myself remembering, nearly point by point, the arguments on a 3 hour webinar, so that I could assess how close I might be. The trap of learning and of having the right answers to questions you knew were coming.


There was such a strong goal and framework for learning that it has influenced how important it seemed to get rid of the bad ideas. Learning was learning, and I had been told I was good at learning and so therefore, learning must be good so that I could be good. What was hidden in that round and round, was that all learning seemed good, and dissolving bad ideas through understanding contradictions held only a very small place in my priorities and importance hierarchy. It kept slipping in and out, un-noticed as an invisible hand guiding my actions and focus. “Learn more”… Seeking and building understanding has some overlap with this distorted goal of learning, but it leaves a lot to be desired in terms of clarity.


Until I am inoculated from bad models, ideas and frameworks that are out there already in our minds… I’m still careful with the footholds I have. I’ve watched myself do things that didn’t line up with what I knew was true because I got caught up in other frameworks that seemed more important because they were presented well. Even after I began to see this, I have made poor decisions and spent resources recklessly.


Understanding marketing and conversion, I’m constantly amazed at how reliably or predictably our brains do things. Associating with frames and identity, how screwed up understanding importance typically is, how overconfident we are with the method of thinking most of us use most of the time is.


Every day I work on building understanding and getting rid of contradictions. I focus on bringing in healthy ideas and questions and I focus on detoxing my mind of contradictions it holds. It would be silly to really focus on much more than that. I know any number of the wrong beliefs I have could totally wipe out success. I have watched myself do this time and time again.


It scared me that a once world caliber athlete, who got through grad school courses at Harvard with little real effort and who made $30k per month in my 20s without the internet could still nullify it all because I held contradictions in my mind. The beautiful thing is, that I realize this is the thing to focus on. I get to spend the rest of my life building understanding and helping others to do the same.

Zen and Pickles

Zen and Pickles

Zen and Pickles-

During college I picked up a book called Zen and the Art of Motorcycle Maintenance. Cool title, the book was pink and I knew a decent amount about wrenching on motors, so I thought I’d give it a read. As I went through it, I quickly realized that book was about a lot more than motorcycle maintenance, and then again, it wasn’t.

For a long time that book has stuck in my mind for some reason. More than most books I’ve read. There was one central concept that jumped out at me from the story, and that was quality. The author’s attempt to understand and know quality. It eventually drove him insane, but a few rounds of electro-shock therapy zapped him back into a functioning state. Strong overtones of the premise of Icarus and flying too close to the sun.

Pirsig, the actual author of this story within a story, and his previous life “Phaedrus” character, approached things differently. Romantic vs classical philosophy exemplified. Two approaches to thinking and being that seem to be at odds, but that always seemed to lead toward one another.

The problem that eventually drove Phaedrus insane was that he wanted to clearly be able to cut a line that divided quality into good and bad. To know the exact thing that would differentiate good qualities from bad. To understand the difference between the two, even beyond being able to clearly identify what has quality and what does not.

Confusion, Trying to Know the Un-knowable

I’m not abundantly trained in academic philosophy and my vocabulary on the topic is limited, but this situation that Phaedrus created, was ultimately un-knowable with the methods he was using. A universal and specific cleaving line of quality wasn’t reachable. The quality of hardness may be good in a piston, but bad in a crankshaft…  Then that meant the purpose determined which qualities were desirable, and so it was a very context dependent situation, which for Phaedrus, and his model of thinking, seemed to move every time he tried to put a finger on it. So in an attempt to keep slicing to pull apart the layers of questions that would lead him to truth, he eventually went in circles and was caught in a nearly endless loop of thought that lead nowhere but madness.


There are some interesting quotes about insanity that bounce around in my mind. “Insanity is doing the same thing over and over again, and expecting a different result.” is one of my favorites. People tend to do this sort of thing in life nearly all the time. The problem is two-fold. Our brains are machines and need conscious input to change methods. Our brains also tend to function on methods that don’t tend to lead to a foundational understanding.

In a way, ZAMM (Zen and the Art of Motorcycle Maintenance) helped me “see” how properly messed up a lot our thinking is. How improperly we use our brain. How over-confident we are in our ability to think clearly.

Through that, it helped me come to sort out some of the stuff that had bugged me for years. Brilliant people, with huge brain power, resources, advantages and knowledge that were addicts, destructive and miserable. Simple farmers and mechanics who lived in abundance, happiness and peace. This seemingly endless quest to be told what to do, while at the same time rebelling against authority. These paradoxes point to a fractured understanding of what is really going on here.

Method of Thinking and Method of Knowing

Another thing this book really opened up for me was how powerful and how limited metaphors and analogies are. The entire book was written as a model within a model, where a story was told that seemed to uncover lessons and truths, but that was all framed again within a story with frameworks and filters. The illustrations pointed at things the author wanted us to see or investigate, but that ultimately were not the actual thing to be uncovered.

Most people I talk to, who have read the book, think it is about radically different things. Again, this so very close to giving us a key insight into what is really going on with the world and with us. We understand so little of the way our brain perceives things but we 100% trust what it is telling us.  That leads us to believe that we know what is going on, because the brain is telling us what is going on, including believing blindly that we understand how the brain works on problems, even though we have never properly thought it through. That’s dangerous.

The cultural norms of unresolved confusion

As a competitive athlete in a somewhat violent sport of American football, I realized how much of what we do in life is much more confusing than we observe. We have rules in one part of our life that let us run full speed head on into one another, trying to hurt each other… but “outside the lines” government says it is illegal… unless you represent the government and therefore have a license for violence again under the rule of law, which is ultimately determined by a single judge… So we grow up surrounded by this scenario, I put on a certain uniform and I can hit people and get paid for entertaining.  People buy my uniform and wear it and tackle people in the front yards across america. I take off the uniform and I can’t do that or I’ll go to jail where I actually can’t get paid. I put on a different uniform and I can arrest people.  I take off that uniform and it’s kidnapping.  I put on a police uniform and I’m not a cop and that is a crime.  It’s like tying a towel around our neck with a clothes hanger and claiming we can fly.  We have grown up pretending so much that we now believe it all.  All in our mind.  Much of it very arbitrary.  All these different rules without any seeming organization to the whole thing.

In school, the offer of preparing for life, has been morphed into preparing for a job. That morphed again into preparing for college. That has now moved beyond being prepared toward qualifying for competitive schools, which moved again into grades. Other factors helped move things this way, but now, somehow, a score on a test is what our kids think they are trying to “get” from school.

By now, the country is full of people with the cultural norm of arbitrary rules. The United States for instance, has, as a concept, the Rule of Law. Far from being what actually exists, there are laws, then case laws, and then cases go to trial, lawyers are involved, juries are chosen who seem favorable to either side, and ultimately, a judge governs what is allowed based on how that judge interprets and recalls all these legal frameworks. Our entire country operates on the principle that we can’t know for sure.

It’s not that surprising that people are driven to mental illness and drawn to extremism. At least they have some absolute boundaries and absolute freedoms. Kill a man and you’re a murderer. Kill ten, you get slapped with mass-murderer. Kill ten of the same type and you’re a serial killer and probably need “help”. Kill 100,000 and you are either a conqueror or a liberator, depending on which side you were on. Arbitrary.


Far from having all the answers, I realized that a step before the answers is a question. Likely a series of questions that are positive, lead to understanding and are knowable in some way. The book helped me not be so confident in what I believed. It helped me see how messed up we can get by trying to go all the way down a road that is ultimately circular.

For a couple decades after reading, from time to time a memory of the book and the characters would come to mind as I was assessing my life and my thinking. I’d gone to school for decades to learn facts, and hadn’t ever been trained to think properly. How ass-backward was that? In a way, what came out of this type of pondering was that I needed to know what question to ask and to work on. I needed to know how to work on questions. I needed to be able to prioritize which questions were important and knowable. Those were the right questions, at least to start. They led, as all questions have to either lead or be based on, “how do I know what is true”. Without that, we are without a foundation, and may very well find ourselves much like Phaedrus.

From where I am now, the book is a great illustration of the place most of us live, most of the time. The pickle of being stuck in confusion and blurriness. The precarious edge and dichotomy we try to balance. The yearning for a model to blend classical with romantic. A desire of to dissolve the madness of having two goals at the same time. Being able to enjoy the experience and understand the nature of it, all at once. A search for a method of using our minds that doesn’t lead us to madness and insanity.

21 Pickles Dissolving Contradictions Featured Image

21 Pickles

21 Pickles

Looking back on life, I have found myself in a pickles from time to time.

Not the juicy, tangy variety that we have in our fridge, but metaphorical pickles.

I suppose a common understanding of what I mean by “pickle” is a good place to start. The way I mean it, a pickle is a situation we can find ourselves in that we don’t immediately know a way to remedy. Why should we want to remedy it? Well, pickles also tend to be unpleasant, either for us or for people we care about. The other angle on what I mean by pickle is that in some way, we are responsible either for creating the pickle, but most certainly we are responsible for getting out of it. A pickle is a situation that we must dissolve, or fix through our thoughts, understanding and actions.

There’s definitely a common thread behind these situations. Not just between the pickles, but also between those of us who have found ourselves in pickles from time to time. We generally could have done something different, ahead of time, and the pickle wouldn’t have ever come to be. That element, the element of a mistake, mis-step or a lack of understanding will be talked about as well.

My intent in sharing these 21 articles in the next month, is that we can come to understand that most of the pickles in our lives are under our influence. A lack of framework or understanding is at the nexus of the problems we create in our own lives. I don’t have all the answers and certainly don’t know everything. There are, however, certain things that are knowable and certain strategies in life that are correct and that work reliably.

Most of these pickles illustrate a lack of successfully implementing a good life strategy. They pop up because something was done without a full understanding of the implications of those actions (or lack of actions).

As I am now a Dad, and a Husband, and my primary offer in the this world includes understanding, communicating and teaching, this series is aimed at helping people relate. Relate to their own life and experiences. Helping people relate to me and these situations and frameworks. Ultimately, I’d love people to be able to relate to others as well, in a in a more positive way, armed with better frameworks and less errors cooked in to their heuristics, or ways of operating.

I hope you enjoy as much as I grimaced!


21 Pickles Jar

This had better work

This had better work


So, I was climbing from rafter to rafter, on my hands and knees when I got that special ring. The one I’d programmed into my phone attached to my wife.

“Hi honey!”

“Hey babe, just so you know, I know you’ll figure this out…”


“I wanted to give you some time before Matea gets home to figure out what to say, but the utility company just came and turned our water off.”

“Uh, Ok. So our water got turned off?”

“Yeah, I just wanted to give you a few hours to figure out what you’ll say. I’ll see you when you get home. I love you….”


Did I mention my wife was pregnant?

Did I mention that we had been married only a few months?

Did I mention that attic I was crawling in was 153 degrees?

Did I mention that I drove my orange 1972 International Travelall home, thinking the whole time that if I’d have had a few hundred more dollars I’d have just gassed up, packed up the family and gone north?

I decided that this time I wouldn’t try to escape.

Starbucks opened at 4am.

I needed internet and a plugin.

My laptop didn’t work if it wasn’t plugged in.

There was no internet connection at the house.

I needed starbucks. It could let me find a solution.

Google it.

I have a problem, how do I solve it, Google?

I found a solution that Google recommended.

I could afford it if I sold my truck.

I loved that truck, so maybe a title loan?

Ok, title in hand, I got 6 months to pay back the $1,500. It bought me 3 months of payments on the program.

Ok, game on.

It was kind of like coming in in the fourth quarter of a playoff game on 3rd down.

There wasn’t time for warm up or thinking things through…

This had better work…